I graduated from the Film School in Łódź with a Master of Arts degree. Currently, I am a PhD student and a research and teaching staff member of the Marketing Department at the Faculty of Management, University of Łódź. I research areas related to, i.e. the use of social media marketing in the film industry. At Polish and international scientific conferences and in publications, I present the results of my own research on digital marketing, CSR activities and film marketing.

I also work as a social media manager at the Kamikaze Agency in Lodz, where I lead digital marketing communication for the organisation's key clients and coordinate the work of a team of specialists. I write expert texts for magazines and industry portals, including 'Marketing w praktyce' and interaktywnie.com.