I take care of the process of strengthening and warming up the image of the University of Łódź.

• I participate in the creation of the University's internal communication strategy and in the work on building brand equity.
  
• I create branding texts
• I prepare action plans connected with projects and programmes of key importance to the University of Łódź in terms of its image.
• I provide image consulting on: preparation of promotional materials, participation in external events, granting patronage, advertising cooperation
• I coordinate projects aimed at building community and/or pro-environmental attitudes, as well as USR (University Corporate Responsibility) projects.